The challenge

Baxter strives to build simple, intuitive tools that help everyday folks live and work with less stress and more efficiency. Right now, Baxter organizes Gmail inboxes, but we're excited by the many potential directions we see for Baxter to go and evolve.

Baxter recognized that our digital spaces are messy and stressful to navigate. They also found out that pandemic-accelerated email overwhelm is pervasive, most consumers have files scattered over at least 3 cloud storage services, and less than 10% of consumers use email folders, though they are more efficient than search.